Yatra.com ties up with eBay India

atra.com and eBay India (www.ebay.in), one of India’s leading eCommerce marketplace, recently signed a strategic deal to promote products of Yatra.com across eBay India. As part of the deal, Yatra.com will be featured as a recommended travel website on eBay India’s homepage. In return, Yatra.com will offer eBay India customers the option to search and book travel products - domestic and international flights and domestic hotels.

eBay India customers can book their travel through a dedicated travel page containing special offers for them created by Yatra.com which will be linked directly from eBay India’s homepage. In addition, eBay India will provide dedicated display advertising inventory to Yatra.com on its homepage and other sections of the website. This will be done by highlighting the top deals offered by Yatra.com with the help of banners across eBay India.

Speaking on the alliance, Bharat Malik, Head of Online Marketing, Yatra.com, said, “This will be a long term partnership wherein Yatra.com and eBay India will explore more innovative methods of promoting various travel deals and products offered by Yatra.com. This tie up will help us reach a huge base of customers who are transacting online on eBay India and hence will enable us increase the brand awareness of Yatra.com.”